It’s no secret that businesses use blogs as part of their digital marketing strategies. This has become a fairly standard practice in nearly every industry. With that in mind, there are still plenty of websites out there that aren’t utilizing the immense opportunities available through blogging. If you own such a website, it’s time you opened your mind to what you’re missing. Here are 7 undeniable reasons why your website needs a blog.
Add Consistently Fresh Content To Your Website
Google rewards websites that offer fresh, consistent content on a regular basis. This shows that you are trying to improve your site and your visitors’ experiences within it. You may not be able to update your static content regularly because your services and/or products do not change, but you can add to your existing content by way of a blog. Even if you only create one blog post a month, you’re telling Google that you’re working, dynamic and thriving.
Increase Your Indexed Pages In Search Engines
Playing off the idea of adding fresh content to your website, you can use your blog to create new indexed pages for search engines to pick up on. The more pages you have indexed, the better your chances are of improving your search engine ranking. This is especially true if you practice the art of SEO siloing, as we mentioned in an earlier blog post. Adding pages to each silo will show Google and other search engines that you are an authority on a particular subject that customers need to be exposed to.
Assert Yourself As An Industry Authority
Use your blog as an opportunity to show off your knowledge in your field. For instance, if you run a construction company in New Orleans, you may write posts about how to hurricane proof a home and how to save money on home renovations. Not only does this provide a service to your customers, but it also shows them that you know what you are talking about. They are more likely to trust you when they can see your knowledge clearly displayed online.
PRO TIP: Include information about local news stories relevant to your business in your blog. For example, you may warn clients of an upcoming hail storm if you run a roofing company or a car detailing business. You can write follow-up posts after the news explaining what services your clients may need to explore in the aftermath.
Promote Special Offers In A Special Way
If you have a big announcement to make about your company, your blog is going to be the perfect platform for that. Even though blog posts can hold a permanent place on your website, they can also act as passive sources of information. Rather than creating a static webpage for a limited time off, you can simply discuss the promotion in your blog. Of course, you will need to vary the content so it is not entirely promotional, but you can use this as an advertising opportunity as well.
Communicate With Customers In A Whole New Way
While you can communicate with people through social networking, sometimes it’s nice to explore other options. Your blog can be a great place to interact with your customers, clients, and visitors, while further verifying that you know what you’re doing. Keep the comment section open on your blog, and interact with customers through it as needed. You can use your commenting to add value to your blog posts and build a trustworthy brand at the same time.
Explore The Use Of Long-Tail Keywords
As part of the keyword pyramid for your website, you need to work in long-tail keywords in addition to your primary and secondary keywords for your website. These may be questions or phrases related to your industry that you can build entire blog posts around. Think about your most frequently asked questions, ones that you could picture potential customers typing into a search engine. Make this question the title for your blog post, and try to work it into the intro and conclusion paragraphs of the post as well. Vary the wording of the long-tail keywords throughout the post to enrich your content even further.
Your Customers EXPECT You To Have A Blog
In today’s society, businesses are expected to run an active blog just as much as they’re expected to maintain a social media presence. If you do not have a blog and your competitors do, you could lose out on customers who don’t think you’re up with the times. This doesn’t mean you should focus all of your energy on your blog. In fact, there is a good chance that a large portion of your clients will never even know it exists. Nevertheless, it is a simple and effective addition to your website certainly worth investing in.