Email marketing is a simple and affordable way to reach out to current and future customers. Many businesses see great success with email marketing, but others end up hurting their rankings because of improper strategies. If you want to be on the positive side of this advertising opportunity, you need to know the right way to use email marketing. The guide below will show you what you should and should not do to market your business through emails.
The Pros And Cons Of Email Marketing
Before you dive into email marketing, you need to determine if this is the right move for your business as a whole. Keep the following pros and cons in mind:
- PRO: You can connect with customers from the past, present, and future through a platform they check daily.
- CON: You may come across as pushy with your sales campaigns, which will turn potential customers away completely.
- PRO: You can remind people about their carts or services they were interested in, keeping your business fresh in their mind.
- CON: You may make your customers feel pressured to make a purchase, forcing them to filter your emails to the trash.
- PRO: You can keep an active list of leads to follow up with in the future.
- CON: It may be difficult to keep your lead list up to date over time.
- PRO: You will spend a lot less on email marketing than you would on print advertising, since everything happens on a virtual platform.
- CON: You may not generate enough leads from your email marketing to make up for the money you put into it.
Consider all of this information when you start making plans for your internet marketing strategies, and you will be able to decide if email marketing is a good fit for your company.
Practice Moderation With Your Emailing
If you send people an email every few days, they’re eventually going to filter your messages out of their inbox. You need to be careful in the number of times you send out emails in the year. If you have weekly ads you want to share, allow members to sign up for a newsletter to receive them. Do not send emails to anyone that signs up for your site. You can send emails during holidays or a user’s birthday, but try to do this sparingly beyond that. Once a month should be plenty of time to reach out to people.
Do Not Forget The “Unsubscribe” Button
All of your emails should have an unsubscribe button at the bottom so people have a way to opt-out of your emails. Customers change their minds all the time – it’s human nature. Give them a chance to stop receiving emails from you, and you will not have to worry about getting marked as spam or filtered out of their inbox.