Keywords are the foundation of search engine optimization and other practices in internet marketing. Without the use of keywords on your web pages, blog posts, directory listings, etc., search engines cannot find your content online. With this in mind, you have to know where to place those keywords to get the best results from your writing. Here are some quick keyword placement tips you can incorporate with your internet marketing strategies.
Keywords In Your First Impressions
Try to get your main keyword as close to the top of an article as possible. If you can naturally incorporate it into the first sentence, do so. There are several reasons why this is a good idea. First, having a keyword at the top will ensure that readers stay on the page. Most visitors make a decision about a web page in seconds, so you don’t have much time to grab their attention. If you include the phrase they are looking for right at the beginning, they will be more inclined to continue reading.
Another benefit to having the keywords at the top is that your keyword is likely to show up in an article’s description on a search engine. Whenever someone types a word or phrase into Google, he sees a list of results that have small descriptions below them. You can determine what those say in some content management systems, but you just have to wing it for others. If you are in a “wing it” situation, having your keyword at the beginning will ensure that Google picks up on it in the summary.
Sprinkle Your Keyword Throughout The Article – Naturally
Depending on how long your article is, you may have a chance to incorporate your keyword more than once. If so, you need to be careful about including it in a natural way. If you try to shove keywords in every sentence of your article, it’s not going to be readable. This is going to defeat the purpose of writing the article in the first place. Keyword stuffing is highly frowned upon these days, and it’s considered a big turn off for the readers. Just throw keywords in when they sound like they would fit. If they don’t, focus on getting a good one in at the beginning.
End With A Bang
It’s always a good idea to add a keyword to the last paragraph of an article, especially if you did not get a chance to add one in the body of it. Even if all you have is a three sentence conclusion, try to get a keyword in there. This acts a summary of everything you have discussed on the page, really driving your main points home. Your keyword, or some version of it, should fit naturally in this conclusion paragraph anyway.
Keyword placement is almost as important as the keywords themselves, so make sure you put yours in where they belong. The first and last paragraphs of your articles should always have some kind of keyword in them, unless the phrasing does not sound right. Get in the habit of using keywords properly, and writing with them will become second nature.