Writer’s block is frustrating under any circumstance, but it is particularly unnerving when it comes to online marketing content. No matter how much you stare at the computer processing keywords, nothing reaches your fingertips. Fortunately, there are techniques you can use to overcome writer’s block and create the quality content you need for your advertising campaigns. Follow these tested and proven strategies for jump-starting your ad copywriting.
Understand Your Content, Your Product, And Your Audience – THOROUGHLY
Before you prepare for any sort of content creation, you need to study your product, your audience, and the type of copy you are going to write. This is easy to do if you are writing content for your own business because you already have a grasp on what you’re selling and who you’re selling it to. With that in mind, it would be wise to study content from your competition to get a complete perspective on the market and what your content will be up against. The deeper your knowledge is, the easier it will be to overcome your writer’s block (or prevent it from happening in the first place).
Humans get distracted easily, especially when they are put in a tough situation. If you find yourself struggling to write online marketing content, you may try to pass the time reading the newspaper, watching television, browsing social media, etc. It’s important to eliminate distractions as much as possible, even if that leaves you staring blankly at your keyboard. This will focus your thoughts on the task at hand, which will ultimately lead to a breakthrough.
Understand The Limits Of Your Attention Span
You can only focus on something for so long. Most adults have a maximum attention span of 33 minutes and 33 seconds. That is the precise amount of time your mind can operate at its full capacity before it starts to feel strained. In the case of writer’s block, limiting the amount of time you try to create content will prevent you from wasting effort and increasing your frustration. Set a timer for 33 minutes and 33 seconds (or less if you prefer). Once the time is up, take a break and remove yourself from the computer. Then come back and repeat the process so you can make the most of your thoughts.
Fill Your Breaks With Simple Tasks
Completing simple tasks like folding laundry or making a sandwich will allow your subconscious to make connections on its own. In other words, you are distracting the conscious portion of your brain with something easy and routine so your mind can work on other areas. If you fill your breaks with these tasks, you will find yourself feeling more creative when you get back to content creation. Your brain is doing work in the background without you even realizing it.
Don’t Put Pressure On Yourself
While many people claim to “work well under pressure,” the fact is that no one works best under pressure. Pressure leads to stress, and stress leads to under-performance. Thus it is important to create a calm, worry-free environment for yourself when you’re experiencing writer’s block. The content WILL come, and when it does, it will be amazing. If you do not accomplish anything in your 33-minute time-frame, that’s okay. You will have another opportunity to try again, and you will most likely exceed your own expectations.